Van Cleef & Arpels – Four Tales of Grimm

Content - mobile/web & shop - Social Activation


How to conciliate high tech with peotry and use it to launch an extraordinary jewerly collection ?

DISKO designed an interactive walk through a fairy castle, diving deep into the heart of 4 different Grimm-inspired tales, where sets and characters offer many surprising interactions, mixing Poetry with Creative Technology.


– The Golden Bird

– Worn Ballet Shoes

– The Musicians of Bremen

– The 3 Feathers

We have integrated a real-time calculation engine allowing fluid experience and a stunning visual showcase of each piece. The Internet user is immersed and sets off to discover the thousand and one facets of the collection.

This experience is designed for the mobile and allows dynamic localization in 23 languages.

On Social Media, we imagined a teasing full of mysteries, aimed to surprise the community with its own social hacks. We adapted specific storytellings to each of the selected networks : Facebook, Instagram and WeChat.

This collaboration was awarded a Bronze in the Luxury category at the Epica Awards 2018 – international creative prize.