bareMinerals

Case.

How to introduce BareMinerals products and encourage web-to-store?

bareMinerals chose DISKO to launch their first digital campaign in France.

The key word was authenticity, placed at the heart of the strategy to answer one question: “What makes you so beautiful?”

The dedicated website “My beauty experience” features tutorials and a series of easy questions to find your ideal foundation.

Visitors can watch testimonials, in which actual customers talk about their unique relationship with bareMinerals’ products.

DISKO created the content as well as developing the website and managing the media campaign over a four-month period.

The media campaign was punctuated by four phases with prizes to win per phase, including products and makeup applications in Sephora stores, the exclusive distributor of the brand in France.