BNP Paribas Personal Finance

Case.

How to capture the attention of millenials (employees and candidates) and to commit themselves on BNP Paribas Personal Finance’s CSR actions, a not very well-known entity of the BNP Paribas Group?

DISKO thinks BNP Paribas Personal Finance’s international corporate branding strategy with a strong editorial concept: “Activate your stories“, based on the fact that, at BNP Paribas Personal Finance, the best stories are the most responsible.

This editorial concept is the key to all the content produced by the agency, made to promote all CSR initiatives led by employees in 33 countries.

We value strong biases:
– Tangible actions and proofs
– Various content formats (videos, articles, graphics, sounds) for more attractiveness, immersion and impact.
– More human and more immersion, highlighting the people who are at the heart of the action, the “makers”.

Beyond targetting employees, the brand content also spotlights the employer brand, with a strong objective of recruiting data & digital profiles from the Millenials generation.

DISKO also designs the corporate site and set a more vested tone and iconography.

Finally, the agency also supports BNP Paribas Personal Finance in the launch of its Instagram page and its social media campaigns.