Content - Social Activation
Instagram takes (all) the colours of Bordeaux wine
On the World Emoji Day, on July 17, 2020, DISKO introduces the new social media editorial line of the Comité Interprofessional of Vin de Bordeaux to its American target audience, using an evocative concept: Diversity Is Our Culture.
As an echo to the American cultural richness and the variety of the Bordeaux terroir, to the wines often resulting from blends.
A diversity that unfortunately does not translate… into emojis, with only one emoji red wine available today.
So because all the colours of wine deserve to be represented, we are serving 2 new glasses on Instagram: white and rosé.
Go to @bordeauxwines to taste them now!
After all, diversity can be drunk without moderation.