Ducros BBQ

Content - mobile/web & shop - Real-time marketing - Social Activation


DISKO and DUCROS launch the barbecue season!

With “Feu !”, the first podcast entirely dedicated to barbecues, DUCROS and DISKO will spice up social networks all summer long.

On the menu: a series of audio and video podcasts, hosted by the sparkling journalist Manon Heugel and 3 renowned guests: Benjamin Verrachia, Jigmé and Choopa.
These personalities with a hilarious sense of humour on Youtube and in the city, passionate about good food, lend themselves to the interview game: spicy quizzes, gourmet confidences, tips&tricks for a successful BBQ….

Local chef Jean-Philippe Carrère joins the cheerful brigade and challenges guests to create exclusive recipes, sweet and savoury, around a Weber barbecue, a partner of the brand: veggie burger, summer bowl, fruit papillotes….

The contents were shot during the French BBQ Championship, under the sun of the Saintes Marie de la Mer, for a total immersion in this high-place of BBQ aficionados!

Barbecue and friendly parentheses that will be available throughout the summer on the brand’s website and social networks. The first Podcast is already available here: bbq.ducros.fr

DISKO designed and produced the global digital device: strategy, brand content, influence, website production and content.