Content - Data & CRM - mobile/web & shop
In order to enhance its support to its employees on a daily basis, Hennessy has trusted DISKO in creating an internal communication tool in step with its digital transformation.
We have designed and developed My Hennessy based on the best of BtoC luxury websites, with utmost attention to the needs and uses of the target audience : all the employees of the Hennessy House, a very assorted audience.
The result is crammed with innovation on both a technical and a content-related scale. It does indeed include an autocompleting search engine, rich and interactive medias, real-time news, customisable tools, online assistance, and possible content-based interactions just like on social media.
The ultra-modular platform has been designed to evolve along with the digital transformation of the House.
And the results met the expectations with daily visits nearing a six-minute average length, and more than 217 000 pages viewed in four months.
This collaboration was awarded at the Grand Prix Stratégies du Luxe 2018 in the category Corporate Communication.