Hennessy: Voice Art
Content - Data & CRM - mobile/web & shop - Social Activation
How to launch Hennessy V.S.O.P.’s new cognac on a worldwide level?
DISKO convinced Hennessy with an immersive experience to match Peter Saville’s creative concept based on the chromatography of a drop of Hennessy V.S.O.P
In order to bring the concept of chromatography to life for Hennessy’s audiences, the agency broke down the components of each participants’ voice on a global digital platform, extracting a complex, animated graphic illustrating each individual’s personality and the Hennessy cocktail which best represented their voice, culminating in the catch phrase, Voices Symbolise Our Personality.
This was a not only creative but also technological innovation, allowing users to capture voice on a mobile device and model it without the interference of an app, guaranteeing a pure, universal experienced.
Discover Hennessy Voice Art online and in the brand’s Points of Sale in 48 countries, including the USA and China as priority markets.