#HoganJourney (Tod’s Group)
Content - mobile/web & shop - Real-time marketing - Social Activation
How can creative and immersive storytelling foster e-business?
DISKO launches the #HoganJourney campaign for Hogan (Tod’s Group). A journey to discover the most fascinating places and the most lively cities of the American West Coast through the photos and style of Lina Tesch, internationally renowned fashion and beauty photographer.
An iconic and modern model accompanies her on every stage: the Hogan Maxi 222 The user experience is at the heart of the operation with particularly immersive content, including sound effects.
In addition to creating RealTime content, a media plan supports the operation on social networks, including Facebook and Instagram.