Content - mobile/web & shop - Real-time marketing - Social Activation


To launch Huawei’s arrival in the French market, DISKO launched #HuaweiBattle.

To ensure immediate brand visibility and affinity, DISKO allowed PSG fans to challenge their favorite team through an online challenge, using movies and photos taken with their smartphones. DISKO created the overall B2C digital strategy for the campaign, including a dedicated contest website, brand content, social media content and e-PR.