Jacadi – Animal Crossing
Content - Social Activation
Jacadi, a contemporary fashion brand for children, has invited itself to be part of the video game phenomenon of the moment, which has sold more than 13 million copies since its release in mid-March. The agency offered Jacadi’s fans the opportunity to dress their Animal Crossing character with pieces from the Spring Summer 2020 collection.
Jacadi, a brand that has always been able to combine tradition and modernity, is surfing on the recent craze for video games to continue to conquer a younger target, relying on the expertise of DISKO, which has been driving its social media strategy for almost a year.
To dress your avatar, all you have to do is enter the corresponding designer codes, shared on the brand’s social networks.