Jacadi

Case.

How, as a heritage brand, can we increase desirability and proximity with a Millennial target?

FDISKO redefined the social media strategy of Jacadi, a heritage brand and reference in the children’s fashion French industry.

In order to increase the brand’s desirability and proximity with its target (thirty year old, urban,), DISKO has implemented a new content and editorial strategy, on Instagram and Facebook: behind-the-scenes videos to lift the veil on the brand’s know-how, new formats to capitalise on social uses and reinvention of storytelling around emblematic products allow Jacadi to preserve their heritage, while fitting in with the modernity and daily life of their community. Activations enrich the experience of fans and followers.