Content - Real-time marketing - Social Activation
How to create the on and offline event for the launch of a new fragrance?
To celebrate the launch of Flower by KENZO Eau de vie, KENZO PARFUMS imagines with DISKO #FlowerMoments and offers the opportunity to emerging and talented artists to awaken the city in beauty through an improvised concert.
An operation deployed internationally through a dedicated website and a social media and influencers campaign.
The anthem FLOWER BY KENZO “What A Way To Win A War”, by singer Tom McRae, is thus embodied and reinterpreted by young talents: Mélissa Laveaux, Teeers and Adam Naas. 3 musical styles, 3 voices, 3 places to wake up. Artists reveal all their talent and contribute to making the world a more beautiful place.