Les petits chaperons rouges
Real-time marketing - User Experience
Les petits chaperons rouges, a network of nurseries in France belonging to the Grandir group, called on DISKO to redesign its site and rethink its positioning.
The objective of this overhaul: to strengthen the proximity with its customers, families and future parents, companies and communities, by highlighting its mission of service, advice and support. This approach is part of the company’s global strategy, which has begun a digital transformation to respond as closely as possible to new uses and new lifestyles.
To do this, it offers new services adapted to the health crisis thanks to the inclusion of networks of daycare centers throughout the country, but also specific sections to help its public as best as possible (baby psychology, advisors, expert speakers, etc…).