Ligue contre le cancer

Case.

Altavia DISKO won a competition to design and create all the prevention and awareness campaigns for the Ligue contre le cancer.

The first campaign was launched on the occasion of Pink October. It was launched in a context of extremely low participation in screening due to the health crisis. It will be available in poster and digital formats. A viral campaign will also be deployed in social media under the banner #CesSeinsJyTiens.

Three other awareness campaigns will follow: a Blue March campaign on colon cancer screening, an awareness campaign on cervical cancer screening and a campaign on HPV vaccination.

The message of all the campaigns is based on the concept of taboos, of which cancer screening and prevention should definitely no longer be part.