Content - Real-time marketing - Social Activation
DISKO uses the French Presidential Election of 2017 to exploit the brand Maison Verte and its “Product of the Year” election.
The viral campaign designed and launched by the agency, online and offline, includes video, posters and real-time marketing.
The national buzz catches attention and Maison Verte sees its media impact multiplied, with a lower budget than the previous year.
The first results have announced a 30% increase in retail sales.