Content - Real-time marketing - Social Activation
DISKO imagines for Mister Pasha (DPD Group) a 360° campaign (video, social activation, contest and media), based on the strong and universal insight “We never know exactly how long we’ll have to wait for the delivery man”.
We create an eccentric and humorous answer to bring awareness and engagement about the service and deploy it within a digital ecosystem.
Beyond the 3 films showcasing the benefits of Mister Pasha service, a contest was launched on Facebook and Twitter with the hashtag #1Movie1Delivery.
The idea? Distorting movie titles to recreate comic delivery situations.
The media strategy was thought and took in charge by DISKO too, with better results than expected.