Content - Social Activation
As part of their collaboration, DISKO imagines and orchestrates Monabanq’s latest 360° communication campaign: Money as we speak.
Everyone talks about money; you need money to pay your rent, you need money to go on holiday, and wheat for your coffee. Proof of this is that it is one of the most common words in French slang.
To reaffirm its difference and its unique point of view, with DISKO, Monabanq does not hesitate to talk about money as people talk about it, in a new opus of communication in line with the brand signature “People before money”.
Launched on September 3, this communication device is truly 360°: a global idea that lives in a 30-second digital and social only film, two 15-second formats for TV, in billboard format for Daily, as well as on all digital contact points (dedicated films, banners, social media, website).