OT Val Thorens : Game of blogs

Case.

DISKO helped the Val Thorens ski resort with their social media strategy, by creating an international scale inter-blogging competition (French bloggers in 2012, European bloggers in 2014). The goal: highlighting Val Thorens’ numerous activities to various targets through an original campaign.
Influential bloggers casting. We organized several original challenges highlighting the resort’s activities, and handled blogger outreach. Offline media promotion (press and TV). Ongoing impact measurement before, during and after the competition.

V1: French influential bloggers contest (Norman, Cyprien, MarieLuvPink, Jeff Ruiz)

V2: European influential bloggers contest (Jhon Rachid, Ben Dessy, Tara and Larissa Verbon, Daria Kunilovskaya, Sylvia Garcia Diaz)