Pierre Hermé x Nicolas Buffe

Community - Content - mobile/web & shop - Social Activation


How to install a unique and forward thinking brand territory that transcends both digital and real?

For the new season, and in order to build its brand territory, Pierre Hermé Paris wished a creative content that install the brand as a real Maison de Pâtisserie, and give it a creative image, singular and “avant-gardiste”, as creations of the best pastry chef in the world are.
A brand content & user content strategy which is deployed worldwide, to support the growth of the House.

DISKO has created an interactive story, inspired by Japanese manga, leaving fans of the House in a spooky adventure within two total opposite kingdoms, and makes us meet as endearing as fascinating characters : A Story of the Kingdoms of the Moon and of the Sun – Chapter 1
A creation in collaboration with Nicolas Buffe, a much talented artist expatriate in Japan for many years, and Behind the Shadow Drops, genius Japanese band.