Société Générale: So Actif
Content - Data & CRM - mobile/web & shop - Social Activation
How to create conversation with a young audience and promote a banking offer?
By offering the first life simulator in the bank universe, DISKO answers to that issue for its client Société Générale. In order to complete that innovative operation, a Facebook Bot Messenger and a Twitter Bot are launched. The user can interact with an artificial intelligence that exposes him to a succession of propositions.
Once the exchange is over, a personalized result video is generated according to the person’s choices.
This operation generated 8000 conversations with the bots and qualified over 6000 different participants.