Thaï Kitchen

Content - Social Activation


How to launch a new brand in Agro-food business in France?

DISKO launches McCormick’s latest brand and imagines #DomptezLaCuisineThaï: a 360 campaign based on the authenticity and the simplicity of Thai food preparation.

To establish the concept, the agency deployed a global ecosystem that includes a website, specific Social Media contents, retail (in store) contents, outdoor prints and posters and media partnerships.