Vahiné – Content marketing strategy

Social Activation


Back to school, Christmas, Epiphany, etc: these are all key moments for Vahiné!

Objectives :
To achieve brand visibility and awareness, to inspire and create the desire to bake and share the values of the brand: joy, taste, fun and pleasure of shared moments.

Back to School:

Website, Instagram, Facebook, 4 levers of commitment and visibility:
– 3 video recipes and tips to eat well and healthy.
– an exclusive snack box with Vahiné products, pastry utensils and a timer
– a social media contest: “tag the best pastry chef in your circle of friends and family so that he or she can make the recipe and try to win a box and Vahiné products”.
– influencer partnership with Nicookyoutube, who took up the challenge on his IGTV + contest on his Instagram account

Christmas :

Website, Instagram, Facebook.

Creation of the MasterClass Vahiné by Chef Biscuit, created and animated by DISKO: tutorials in stop motion in a festive and offbeat spirit to convey the good mood of the brand.