Van Cleef & Arpels Alhambra
Content - mobile/web & shop - Real-time marketing - Social Activation
Since 1968, the Alhambra collection has been a true icon in the world of jewellery and a signature of Van Cleef & Arpels. Inspired by the clover pattern, the collection is a symbol of luck and asserts its timeless elegance.
To affirm the luck feature of the Alhambra collection, DISKO invites you on a journey to the heart of luck. A journey to discover the collection, the know-how and its history, via an immersive device and social hacks (Instagram, Facebook, WeChat). DISKO creates LUCK, by Van Cleef & Arpels, the place of luck on Instagram where everyone can share and transmit a message of luck.