Van Cleef & Arpels – Le Secret
Content - Social Activation - User Experience
How to convey the excellence of an exceptional brand on Social Media?
DISKO conceived a dreamlike experience to launch the High Jewelry collection by Van Cleef & Arpels. An original fairytale where each piece hides a secret of its own which is unveiled via a poetic journey, both on a dedicated platform and on social media networks (using #VCAleSecret hashtag). Mixing delicate animations, elegance and precision, the agency designed this a one-of-a-kind digital showcase to provide the most pleasant way to discover all of these extraordinary products.
DISKO supports Van Cleef & Arpels on its cross-channel communication strategy.